Exclusively for CFP® professionals

Your best clients
have a DNA.
Most advisors
never dig that deep.

AUM Miner decodes the behavioral and financial DNA of your book — then finds the people you don't yet know who look exactly like your best clients. Know who to call. Know what to say. Know who's next.

71
Mosaic segments
4×
Enrichment APIs
0–100
Receptivity Score
Step 01 · Client DNA
Margaret T. Holloway
A01 · American Royalty · Enriched
Business Owner
Charitable Donor
High Net Worth
Active Investor
Receptivity Score
87
Step 02 · Book DNA — Your practice profile
Top Archetype · Affluent Stewards
Avg NW
$4.2M
Top Mosaic
A01
Life Stage
Late 50s
Step 03 · Prospect DNA — People you don't yet know
3 new prospects identified
Patricia L. Brennan · A01 match · Estate planning signal 94%
George M. Ashford · B06 match · Business sale pending 88%
Diana P. Whitmore · A02 match · Charitable donor 81%
Trusted by CFPs at
Campbell Wealth
Stachura Management
CWM Advisory
Meridian Capital
Hartfield & Co.
The mindset shift

Client DNA → Book DNA →
Prospect DNA

The intelligence you need to grow AUM has always been hiding in your existing book. AUM Miner decodes it — systematically, at scale.

Every one of your best clients has a profile — a unique combination of wealth signals, behavioral patterns, psychographic traits, and life stage indicators. That profile is their financial DNA.

AUM Miner reads that DNA. It enriches every record in your book with four independent intelligence layers — consumer behavioral signals, real estate data, psychographic segmentation, and SEC insider activity — then identifies the patterns that define who you serve best.

"Your best clients have a DNA. Most advisors never dig that deep."

Once we know your Book DNA, we go looking. Not just scoring existing contacts in your CRM — finding people you've never met whose wealth signals, life stage, and behavioral profile match your best clients at every layer. These aren't cold leads. They're warm by design — because they already look like the clients you serve best.

Client DNA individual intelligence
Layer 1
Decode each client's profile
Every client record is enriched with wealth signals, behavioral data, psychographic segmentation, and property intelligence. A complete financial fingerprint for each person in your book.
Book DNA practice-level patterns
Layer 2
Understand who you serve best
AI detects 2–3 dominant archetypes across your entire book. Net worth concentrations, Mosaic clusters, life stage patterns, behavioral commonalities. The DNA of your ideal client, revealed.
Prospect DNA people you don't yet know
Layer 3
Find your next best client — before they find you
AUM Miner goes beyond your existing pipeline. Using your Book DNA as the template, we surface individuals outside your current network who match your best clients on wealth tier, Mosaic segment, life stage, and behavioral signals. Warm outreach — to people you've never met — that feels anything but cold.
Four-layer enrichment

Every record enriched from
four independent sources

AUM Miner doesn't rely on a single data vendor. Four specialized APIs enrich each client from different angles — then AI synthesizes the signals into a unified intelligence layer.

01
🧠
Consumer Intelligence
Behavioral & Wealth Signals
Net worth, estimated income, investment activity, charitable giving, business ownership, veteran status, occupation group — matched via a 7-strategy cascading system with Levenshtein fuzzy scoring. Only high-confidence matches applied.
02
🏡
Property Intelligence
Real Estate & Equity Data
Market valuations, assessed values, last sale price and date, square footage, year built, lot size. Full equity picture overlaid on each client's wealth profile. Feeds directly into Receptivity Score calculation.
03
🎭
Experian Mosaic USA
Psychographic Segmentation
71 lifestyle segments across 19 groups. AUM Miner infers each client's type from their behavioral signal combination. Every type includes a full CFP opportunity callout and ranked talking points specific to that segment.
04
📋
SEC EDGAR
Insider Activity & Filings
Form 4 insider transactions, proxy filings, IPO activity — surfaced as actionable signals. Business-owning clients with upcoming liquidity events become immediately visible. The earliest signal in the prospecting cycle.
Your CSV
Raw import
Consumer Intel
+47 signals
+
Property Intel
+12 fields
+
Mosaic + EDGAR
+ segmentation
Full Intelligence
Score: 87
Receptivity Score

Not just a ranking —
a ranked action queue

Every client receives a 0–100 Receptivity Score. Score 70+ means act immediately. The platform doesn't just show you who ranks high — it tells you what to say when you call.

Wealth Tier
0 – 40 pts
Net worth + estimated income from Consumer Intelligence
Life Stage Signals
0 – 30 pts
Age band, marital status, occupation group — transition signals
Trigger Signals
0 – 30 pts
Business ownership, charitable activity, insider filings, investor flags
Robert J. Feinstein
E19 · Full Steam Ahead · Growth plan client
74
Receptivity Score
Wealth Tier
31/40
Life Stage Signals
20/30
Trigger Signals
23/30
Active Investor
Veteran HH
Personal Investments
→ Top CFP Action Signal
Schedule a retirement income planning conversation. Veteran status and active investment profile indicate high receptivity to risk management dialogue — open with equity compensation.
Experian Mosaic USA

71 segments. Every client
precisely placed.

71+
lifestyle & financial behavior segments across 19 group categories

Experian Mosaic USA classifies every American household into one of 71 psychographic lifestyle types across 19 groups — from ultra-wealthy established families to ambitious younger professionals in early wealth-building.

AUM Miner infers each client's Mosaic segment from their behavioral signal combination. Every type comes loaded with a lifestyle description, financial behavior profile, communication preferences, and a CFP Opportunity callout written specifically for that segment.

The result: you walk into every conversation knowing not just their wealth level — but their values, mindset, and the exact language that opens a financial planning dialogue.

A
Power Elite
Ultra-high-net-worth, multi-generational wealth, philanthropic
Estate & Legacy
B
Flourishing Families
Established dual-income households, significant accumulated wealth
College & Retirement
C
Booming with Confidence
Suburban establishment, high home equity, late-career peak
Income & Equity
E
Promising Professionals
High-earning career accelerators with equity compensation plans
Risk & RSU Planning
G
Middleburg Managers
Mid-tier management, steady accumulators approaching retirement
Retirement Readiness
P
Promising Futures
Ambitious younger households, early wealth-building phase
First Investments
+13
13 additional groups
Full 19-group, 71-segment classification applied to every client record
All profiled
The dual mandate

Grow new AUM.
Protect what you have.

AUM Miner is built around two imperatives that every advisor lives — filling the funnel with the right prospects, and never being surprised by a client you should have seen coming.

Grow your practice
Your next best client already looks like your current best clients — they just don't know you yet. AUM Miner finds them outside your existing network, scores your pipeline against your Book DNA, and tells you exactly how to open the conversation.
  • Book DNA matching surfaces new prospects you've never met — warm by design, not by luck
  • Receptivity Score ranks your full pipeline by who's most likely to move AUM now
  • Event Briefings prep you for every attendee before you walk in the room
  • Mosaic-targeted email sequences speak to each segment's actual mindset
  • Ideal Client Profile scores your entire book against your defined target
Protect your book
The clients most likely to leave are usually invisible until it's too late. AUM Miner's signal layer catches behavioral changes — job transitions, wealth events, life stage shifts — before your competitors do.
  • Alerts engine flags M1 field changes: net worth tier, occupation, marital status
  • SEC EDGAR insider activity surfaces liquidity events before they're public
  • Life Stage Signals score identifies clients entering financial transition windows
  • CFP Action Signals tell you exactly what to say at the moment that matters
  • Enriched profiles mean no client meeting happens without full context
The first conversation
Walk in prepared
Every client meeting starts with their wealth signals, life stage, psychographic profile, and the strongest conversation opener — already surfaced.
The right prospects
Warm, not cold
Prospects scored against your best clients' DNA. The ones who match rise to the top — no cold lists, no guesswork.
The early warning
See it coming
Behavioral signal changes — job transitions, wealth events, life stage shifts — flagged before your competitors notice.
Pricing

Three tiers. Every practice
finds its fit.

Annual billing saves 15%. Founding member rates available — contact us for promo codes.

Starter
Intelligence for solo advisors
$1,500
per month · billed monthly
  • Dashboard & reporting
  • Up to 250 clients
  • CSV import with auto-mapping
  • Consumer Intelligence (50/mo)
  • Client DNA profiles
  • Receptivity Score
  • Property Intelligence
  • Events & Briefings
  • Pipeline Insights & maps
  • Marketing Content library
Professional
Full platform for established firms
$7,500
per month · billed monthly
  • Everything in Growth
  • Marketing Content library
  • Mosaic email templates
  • White-label PDF reports
  • Custom AUM model
  • API access
  • Priority support
  • Dedicated success manager

Annual billing saves 15% · Founding member codes available · Contact us →

CFP-exclusive · Available now

Ready to know who to call
and exactly what to say?

Book a 15-minute demo. Most advisors go from import to their first enriched insights in under 20 minutes.